Eurobodalla Council is now seeking expressions of interest from suitably qualified and experienced respondents to work with the Council to develop a brand, logo and corporate identity for the new Batemans Bay Regional Aquatic, Arts and Leisure Centre.
The acronym of BBRAALC doesn't role off the tongue so it will be interesting to see what they might come up with keeping in mind that their most recent naming experience turned out to be a bit of a disaster.
In rebadging the Eurobodalla away from #unspoilt and The Nature Coast the Council moved towards #allkindsofwonderful only to find that they had been beaten at the post by Gippsland who launched the slogan weeks ahead of Council's big reveal. So back to the drawing board to come up with #allkindsofnatural
In Moruya we have the Basil Sellers Exhibition Centre named after the patron of the facility, Mr Basil Sellers. Council like to call it The Bas.
There are many still among us who can remember the rebadging of the Eurobodalla Council many years ago, going from a traditional coat of arms to what became referred to by Council staff as the "Road to nowhere", accompanied by its own Style Guide
Council are now putting it out there for "expressions of interest from suitably qualified and experienced respondents" to name the new Batemans Bay Regional Aquatic, Arts and Leisure Centre and come up with something that will roll off the tongue and give a sense of pride, ownership and belonging.
It is unknown if there are businesses out there that specialise in naming of public buildings and deem themselves "suitably qualified and experienced respondents". The local member for Bega, Andrew Constance, does have experience at naming things such as ferrys so it might be expected, as he contributed to the bulk of the funding for the Batemans Bay Regional Aquatic, Arts and Leisure Centre that he be on the selection panel.
The naming of The Bas came about thanks to a generous donation of $300,000 toward the project from international arts philanthropist Basil Sellers. Possibly we might find that the name of the new facility will pay tribute to a philanthropist patron such as Edwin "Ted" Street and his wife Daisy who gifted Batemans Bay their 50m swimming pool, soon to be demolished for the new centre.
The Beagle launches the Name that Edifice competition, an open competition that includes the whole community and not just the "suitably qualified and experienced respondents".
To Enter:
Submit your suggested name and logo for the new Batemans Bay Regional Aquatic, Arts and Leisure Centre by email to beagleweeklynews@gmail.com.
Entries close July 1st, 2020
The winning entry will receive a $50 voucher at Moruya Books.