Brand design specialist CITIZEN is working as a consultant with Council on coming up with branding designs and naming of the Mackay Park project.
The consultants suggest Bay Pavilions, The Bay Pavilions or Mackay Park Pavilions.
It has been suggested that the name Batemans Bay Regional Aquatic Arts & Leisure Centre is a bit long winded and a more inclusive, friendly, popular name be given as has been done in Moruya with THE BAS (Basil Sellers Exhibition Centre)
Councillors, stakeholders and community members attended sessions with the consultants earlier this month and showed general support for CITIZEN’s proposed three-tiered approach to branding.
This means one name would identify the precinct as a whole, the aquatic and arts centres would have their own names, and there would be possibility for further naming of areas such as the theatre, meeting rooms, and gallery.
CITIZEN presented attendees with three options for the overall precinct branding: Bay Pavilions, The Bay Pavilions or Mackay Park Pavilions.
CITIZEN executive director Jacqueline Morony said the name ‘Pavilions’ addressed the multi-function nature of the place and was “aspirational and fitting for an iconic building”.
“Pavilion has been used in a contemporary context across leisure and the arts, examples include ‘Bondi Pavilion’ and ‘The Australian Pavilion’ at the Venice Biennale,” she said.
“The next step in the process is the refinement of the naming and marketing approach and the development of visuals, including a logo. In the coming months the community will be invited again to provide feedback on the work.”
In the meantime the new Batemans Bay aquatic, arts and leisure centre is taking shape at Mackay Park, with work on track despite a run of wet weather throughout summer.
ADCO Constructions senior project manager Nick Lyons said the concrete bases to the 25-metre, program and leisure pools had been poured and the team was now working on the pool walls.
“On the theatre side of the building we have completed piling, foundations and are working on in-ground services,” he said.
“In March we’ll be moving to the ground slabs, and the next major milestone will be commencing the roof structure, which is scheduled to commence in May.
“The roof structure will be a combination of steel and timber, so it requires a lot of planning; a lot of large deliveries and several big cranes on site.”
Designs for the four waterslides in the aquatic centre have now been finalised – two will land indoors and two will land outdoors.
Above: Photos by South Coast Pix (Eurobodalla's leading Real Estate Photographers offering exceptional pix, plans, drones and videos to promote properties and businesses).
